We launched our You Give We Give voucher donation scheme in 2014 to help fight food poverty in the UK and maintain our near-zero food waste levels. Funds generated through this scheme are donated to our food bank and social enterprise partners as groceries, direct donations, or a combination of both.
Customers choose a denomination of voucher to add to their weekly shop, and we match those donations up to £25,000 every single week. In March and April 2020 alone, our customers donated £1million, which Ocado matched to donate a total of £2million in food or money.
Our You Give We Give partners include Feeding Britain, The Felix Project, Community Shop, Bankuet, UK Harvest, Ediblelinks and The Big Help Project. These organisations provide critical support for people at risk of hunger and malnutrition across the UK.
The COVID-19 pandemic saw an unprecedented rise in demand for food parcels, and the work of these organisations helped those in need. They’ve also provided ‘holiday hunger’ support for children who normally receive free school meals.
Once we’re in a position to do so again, we’ll accept requests for donations to other charitable organisations.