Cherry On Top: Flavour Becomes Drinks Favourite, In Time For British Cherry Season
28th July 2025
This summer, cherry is the drink flavour on everyone’s lips. From fizzy throwbacks to grown-up cocktails, cherry-flavoured drinks are dominating the season, with Ocado.com data showing that the trend is bubbling away.
Driven by a wave of retro nostalgia, searches for ‘cherry drinks’ are up +46.5% year on year, with both soft drinks and bold alcoholic beverages getting the cherry treatment.
Thirsty for the cherry trend? Searches have surged:
- Cherry vodka: +151% YoY
- Cherry liqueur: +79% YoY
- Cherry beer: +73% YoY
- Pepsi Max Cherry: +20% YoY
The peak in cherry-popularity comes just in time for British cherry season, with ‘fresh cherry’ searches up 72% year on year.
Ben I’Anson, Senior Fruit Buyer at Ocado.com says “Cherry has gone from a retro flavour to a modern must-have – popping up across categories in fun, nostalgic and often unexpected ways. This surge in cherry flavoured products has translated to growing success in the fresh cherries category, as customers have a newfound appreciation for the fresh fruit.
“With over 200 cherry products now available at Ocado, there’s something for everyone – whether it’s refreshing drinks or indulgent desserts.”
5 cherry drinks to try:
- Dalston’s Sparkling Cherry, 4 x 330ml (£4.20 Ocado.com)
- M&S x Huyghe Belgian Cherry Wheat Beer, 330ml ABV 3.5% (£2.50 Ocado.com)
- M&S Cherry Vodka Liqueur, 50cl ABV 20% (£12 Ocado.com)
- Fentimans Cherry Cola, 275ml (£1.65 Ocado.com)
- Medahuman Night CBD Drink Cherry & Hibiscus, 4 x 250ml (£7.50)Ocado.com
Ends
Data reference:
- Ocado Search Data: YoY 09/06/2023 – 09/06/2024 vs 09/06/2024 – 09/06/2025
- Ocado ‘Fresh Cherries’ Search Data: 15/06/2023 – 15/06/2024 v 15/06/2024 – 15/06/2025