Ocado donates over 73,380 meals to families in need this Christmas

To mark Ocado Retail’s fifth year supporting London-based charity The Felix Project, the online supermarket has donated over 73,380 meals to families in need this Christmas.

Exceeding its donation target of 45,000 meals by 64%, Ocado has donated one meal to The Felix Project for every chocolate advent calendar sold at the start of the festive season.

This latest initiative brings the grocer’s donation to £2.9m since the partnership began, in an effort to save food that cannot be sold and could otherwise go to waste.

As part of the £2.9m donation helping provide meals for charities and families in London, Ocado has donated £1.5m to support projects like Farm to Freezer. 

This initiative focuses on offering an alternative way for farmers to utilise surplus food, including developing innovative methods to prolong the life of fresh produce by juicing, jamming, cutting, saucing, chopping and freezing. 

This festive season, Ocado is also providing over 3,000 Christmas bundles at 13 Community Shop stores across the UK with M&S, which include beef joints, the upmarket retailer’s chocolate coins and thousands of vouchers.

Ocado Retail general counsel and chief people officer Jonathan Wiseman said: “Our ongoing work with The Felix Project helps deliver food to families in need that would otherwise go to waste, creating nutritious and comforting meals.

“As food plays a central role in our customers’ holiday celebrations, thanks to their support, we are incredibly proud to have provided more than 73,380 meals for those who need it the most. We look forward to continuing our partnership and helping provide more meals for those in need in the new year.”