Ocado Retail launches largest range of MTick-certified products in partnership with GenM

• Ocado Retail launches over 300 menopause products on new dedicated online shopping aisle, in partnership with GenM 
• 15.5 million women are currently navigating the menopause in the UK, yet 87% feel overlooked and underserved.¹
• The new initiative aims to bring visibility, choice and trust to MTick^®-certified products that can help support one or more of the 48 signs of menopause 

Ocado Retail today launches the largest range of MTick-certified products in a dedicated online aisle on Ocado.com. Over 300 menopause-friendly products are now available to shop, allowing women experiencing the menopause to purchase with confidence. 

Ocado Retail has joined the GenM Collective, the Menopause Partner for brands and home of the MTick® designs to transform the online shopping experience for women experiencing menopause. Together, the collective’s aim is to make menopause-friendly products more visible and easily accessible by creating a new retail category and the MTick® certification. 

Ocado customers can now conveniently search for products across several curated categories, easily navigated through a specially designed aisle. These include beauty, skincare, haircare, dental, vitamins & supplements, alternative therapies, sexual health and sanitary products. For example: 

• YES – Female-founded moisturisers and lubricants are designed to alleviate symptoms of vaginal dryness, one of the most common symptoms of peri-menopause and menopause.
• Wild Nutrition – A range of supplements to support energy, immunity, sleep, gut health through all life stages.
• Super Facialist – Skincare products made from natural extracts and aromas to deliver the best skin results, made by women, for women.
• WILD deodorant – Every skincare product in Wild’s range is vegan-friendly, cruelty-free and dermatologically tested and free from artificial ingredients which is gentle on the skin with maximum sweat security.
• Optibac – Prebiotics made for women for individual needs and life stages, specialising in friendly bacteria.

Ocado’s GenM aisle also features helpful online resources including a blog, educating shoppers about the 48 signs of menopause, and nutrition-led content to help women make informed food choices to support their menopause signs. This is the first offering of dedicated menopause support on Ocado with more planned over the coming months including the introduction of a food and drink category. The aim is to provide women with holistic care including everyday grocery items that can help ease symptoms. 

15.5 million women in the UK are currently experiencing menopause, yet when it comes to the menopause industry, 87 per cent of women report feeling overlooked and underserved by brands and retail. Research shows that 94 per cent of women want to shop menopause-friendly labelled products, but two-thirds (66 per cent) say that these are difficult to find.¹

The MTick® certification was created by GenM to address this challenge, giving women a simple, trusted way to identify products that can help manage their menopause symptoms.

Commenting on the initiative, Hannah Gibson, CEO  at Ocado Retail said: “At Ocado Retail, we’re proud to support our customers and colleagues experiencing the menopause. Our dedicated menopause aisle offers the widest range of MTick certified products – beyond those you might expect – plus helpful resources and information. I’m passionate about using our platform as a force for good, championing a wide range of brands to meet the needs of the large community of customers experiencing the menopause.” 

Heather Jackson, Co-Founder of GenM, commented: “We are so proud that Ocado Retail has joined the GenM collective, becoming the retailer with the largest range of MTick-certified products, committed to empowering women to search and shop for products with confidence. More than this, Ocado is making the menopause category more accessible – now, women have even more choice to shop conveniently and with confidence for menopause-friendly products.

“With 48 signs of menopause, this stage of life can impact every aspect of a woman’s life. Our research shows that 94% of women want to shop menopause-friendly labelled products, yet a staggering 66% can’t find what they’re looking for. When it comes to online shopping, women are either overwhelmed or underwhelmed by the search. They find absolutely nothing or are inundated with different product suggestions and mixed messaging, leaving them even more confused and overwhelmed than in the first place. Now, through the MTick^®, women can be clearly signposted to trusted products that can make the experience of menopause better today than yesterday. 

“It is these small changes that can make a huge difference to a woman’s lived experience of menopause. United by the MTick^®, retailers like Ocado are transforming the online shopping landscape; delivering choice, trust and visibility to menopausal consumers and driving the growth of a purposeful new retail category.” 

Ocado Retail also offers a menopause policy for colleagues including flexible working options, a comfortable working environment and network groups for open conversations. 

Customers can find the aisle by searching ‘GenM’ into the Ocado search bar or here.

For more information on the MTick^® and GenM Collective, please visit: https://gen-m.com/. 

ENDS

References

[1] UK Visibility Report 2024 – representative of 2,000 UK respondents.

Notes to editors:
For media enquiries please contact niamh@gen-m.com or pressoffice@ocadoretail.com.