Ocado Retail Partners with Holland & Barrett to Expand Health and Wellness Offering

Ocado Retail is expanding its health and wellness offering by launching a new partnership with Holland & Barrett, the UK’s leading wellness retailer. This is the first time that a mainstream high street retailer, apart from M&S, will be available on Ocado.com.

From today, Ocado will be adding hundreds of carefully selected Holland & Barrett products in the coming weeks allowing customers to browse for vitamins, supplements, food, beauty and sports nutrition during their grocery shop and have them delivered alongside their regular Ocado order.

The partnership gives Ocado customers an even greater choice of products to support their healthy lifestyles by streamlining holistic health and wellness shopping. For the first time, customers can find everything they need to achieve their goals and support their wellness needs in one place, from the freshest food to specialist supplements and vitamins.

Amit Chitnis, Ocado’s Chief Commercial Officer said: “We already play in health and wellness across a broad assortment of products – including branded, Ocado Own Brand and of course M&S. And now we’re really excited to also list such a well-respected and trusted high-street retailer. This partnership allows our customers to find everything for their wellness needs on Ocado – for example, someone wanting a better night’s sleep can easily add a supplement like Ashwagandha alongside sleep-friendly foods like chamomile tea, cherries, almonds and bananas.”

Guy Farmer, Holland & Barrett’s Commercial Trading Director UK&I added: “The partnership with Ocado is an exciting moment for our business as we look to make health & wellness a way of life for everyone, adding quality years to life. 

“With a carefully selected range of own brand products, our work with Ocado will complement the great work we are both already doing to grow the health and wellness market bringing new innovative products across vitamins, supplements, food and sport nutrition to more customers. 

“This is just the first step in what we see as a strategic partnership for H&B and represents a key part of our ambitious transformation strategy, as we look to become our customers first choice for wellness products, advice and solutions.”  

Of the 300+ Holland & Barrett products that will be listed on Ocado.com in January, examples include:

• PE PERFORMANCE WHEY CHOCOLATE 900G
•  H&B CASTOR OIL
• HB LIONS MANE MUSHROOM 100G
• H&B SOUR CREAM PROTEIN MIX 210G
• H&B VIT C 1000MG 120CAPS
• H&B MARINE COLLAGEN TAB 3000M 90CAPS
•  H&B MILK THISTLE 100MG 60CAPS
• H&B HS TURMERIC 600MG 90CAPS
• H&B OMEGA 3 FISH OIL 1000MG 12
• A-Z MULTIVIT
• H&B TRUFFLE CHICKPEA
• H&B PURE CLO 1000MG